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Varbona
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Мнениеот Varbona » Пон 01 авг 2005 10:02


At the start of the 1950s there were few cars on the streets in Spain. On October 26, 1948 the Spanish Government had signed an alliance with Fiat. A year and a half later, on May 9, 1950, the "Sociedad Española de Automoviles de Turismo" (SEAT) was officially founded. The first SEAT ever rolled off the Zona Franca assembly line on November 13, 1953.
From 1973 the energy crisis in the Middle East slowed down sales in most markets. SEAT could not survive alone, and Fiat, to which SEAT had been associated from the beginning, was the natural choice as a partner. However, the Italian Group itself was facing a crisis. In May 1980 FIAT announced their withdrawal from the agreement. SEAT now faced the challenge of a rapidly renovating its model range and creating a new export dealer network. The first step was an immediate change in the Corporate Identity, soon followed by the production of the first 'independent' SEAT: the Ronda. It was also the first model to be sold abroad by the new company. SEAT breathed again and the Ibiza was born - the first model developed by SEAT as an independent brand. And then came Volkswagen. mhihi


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