From 1973 the energy crisis in the Middle East slowed down sales in most markets. SEAT could not survive alone, and Fiat, to which SEAT had been associated from the beginning, was the natural choice as a partner. However, the Italian Group itself was facing a crisis. In May 1980 FIAT announced their withdrawal from the agreement. SEAT now faced the challenge of a rapidly renovating its model range and creating a new export dealer network. The first step was an immediate change in the Corporate Identity, soon followed by the production of the first 'independent' SEAT: the Ronda. It was also the first model to be sold abroad by the new company. SEAT breathed again and the Ibiza was born - the first model developed by SEAT as an independent brand. And then came Volkswagen.

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